The importance of social media in business is growing at dramatic speed. It is a place where most of your consumers are present. With more and more people joining social media sites and using them regularly as well as efficiently, the social media industry is bound to become bigger in the coming years! It’s booming in an unprecedented manner and the social media wave isn’t ending anytime soon. And your hotel business should take advantage of it if you want it to survive in the long race. Every business including hotels today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because a hotel’s target audience is hanging around the popular social media networks. And they’re engaging with their favorite brands and connecting with them on different levels. By giving your hotel the social media touch, you are not only generating more business but also you’re connecting with the customers better and serving them on a higher level (simple, exceed their expectations). It actually makes your digital marketing stints easier.

According to an info graphic published by Ambassador, 71% of guests are more likely to recommend a hotel to others if they have a positive experience with it on social media. Your brand needs to leverage sites like Face book, Twitter, and LinkedIn to keep up with the competition. It is a fact of the digital world that people with different interests and opinions will organize themselves among communities, though there are few social media websites like Face book who seem to cater to everyone, most Online networks have a very specific “type” of user, thus it is very important to understand which media outlets reflect your hotel’s target market the best.