An Introduction:
There is a rapid expansion in the mass communication industry in the last 10 years, with more and more news channels and media houses coming in to picture every year. Mass communication is actually,
communicating those information that is not known to people around the globe, and thus to make information available to everyone, by using the latest technological platform, in the form of blogs, websites, and television, Radio and Print medium. Journalism and Mass communication is one of the popularly emerging career fields with more and more students opting this as their higher career option.
Journalism and Mass Communication helps students to provide advance theoretical as well as practical knowledge in various media professions such as Print Journalism, Broadcast Journalism, Photo Journalism, Web Journalism, Advertising, Event Management, Public Relations, Graphic Designing, and so on.
PRINT JOURNALISM
Print Journalism is the publication of news and views on various aspects of human activities in newspapers and periodicals. This course is specifically designed to acquaint the students with the building block of journalism i.e. Print Journalism. Students will learn about the basics of journalism, working of a newspaper organization, news values, sources and news writing.
The print journalist not only serves as a reporter who can be asked to work under any condition depending on the niche he works in, he may also have to write his own copies. Thus, print journalism involves a multifaceted skill set and the job profile is quite interesting.
BROADCAST JOURNALISM
Broadcast Journalism More commonly known as broadcast journalism, is a type of news reporting presented to the public electronically or by radio instead of being published in newspapers. Media in broadcast journalism includes television, radio, and the Internet.
Broadcast journalism is meant to be dispersed more quickly than older forms of journalism, including print media, and is meant to be more accessible. Radio and television broadcasts are designed to get the news out to a wide variety of people in language that is much less formal than traditional print media.
PUBLIC RELATION
Public Relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations can also be defined as the practice of managing communication between an organization and its publics.
Job opportunities for public relations professionals are very assuring in various industries if the applicants have excellent communication skills and convincing abilities. Advertising agencies and Marketing companies are constantly on the lookout for PR professionals.
EVENT MANAGEMENTEvent Management The events industry now includes events of all sizes from the Olympics down to business breakfast meetings.
A career in event management is never dull! Event managers are responsible for the design, organization and coordination of conventions, festivals, conferences, corporate meetings, exhibitions, weddings, product launches and any occasion that requires someone in complete control to make the event a success.
PHOTO JOURNALISM
Photo Journalism is a specific style of of journalism (the combination of, editing, and presenting of stories material for publication or broadcast) that makes pictures so as to inform a news article. Photojournalists produce footage that contribute to the print media.
ADVERTISING
Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral modes. It is one of the best subjects in mass communication.
Creative professionals, such as copywriters and art directors, and business-oriented professionals, such as brand managers and product managers, all play important roles in the effectiveness of ad campaigns. While most advertising professionals work for agencies, they may also work for newspapers, magazines and radio.
GRAPHIC DESIGNING
Graphic Designing With a career in graphic design, you have the choice of working in advertising, publishing, public relations, media, industrial design, and a range of other industries. And while most graphic designers work for a company, in 2010 nearly 30% of them were their own bosses. If you’ve got a creative soul, the flexibility to flourish on your own is a major plus.
WEB JOURNALISM
Web Journalism is a contemporary form of journalism where editorial content is distributed via the Internet, as opposed to publishing via print or broadcast.
