Mass communication is the study of spreading information to a large audience through the various means of communication. Journalism is the activity of writing about recent developments for newspapers, magazines etc. It has enveloped reporting done through radio and television. The world has witnessed a phenomenal and unprecedented explosion in communication technology and media. All boundaries have been transcended, and the entire global community seems to have been brought together into one unified whole. And it is here that mass-communication, as a stream of study, and as a career, becomes so important and enviable.

Study in Journalism & Mass Communication

Mass Communication is not limited to journalism alone. To a great extent mass media is a modern reality which covers all aspects of human life. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity. There are many scope in mass communication field not only in India but also at international level. Mass communication News Corporation of Rupert Murdoch, Disney Entertainment, Warner Brothers, CNBC, Guardian Group, BBC, ABC and many others are included among the large media groups which offer attractive jobs in mass communication at different levels and positions. In fact jobs in these organizations are attractive in terms of compensation and offer challenging job profiles. Indian professionals have an edge to work in international media houses for they have excellent command over English language. Here are some job opportunities you can take up after pursuing your degree in Journalism and Mass Communication.

Content Writing

If you are good at writing, put your talent to the test. Various digital platforms hire creative content writers, be it media, organizations, companies or agencies. You could get to be a news writer, interview politicians or become a sports writer, cover live matches and write about the events. You can even get to write for branded content which falls under the corporate sphere. True journalism comes here. With your existing skills, you will learn gradually and perfect your writing skills.

Public Relations

If you are good at communicating, negotiation and convincing people, take it up professionally. Corporate offices and organizations need talented and well-spoken Public Relators as a PR who not only represent the company they work for but also work towards enhancing the brand image. Through BA(JMC) and MA(MJMC) candidates polish their skills in PR and know how the world outside functions. A PR has be well-spoken and should have good writing skills as they are required to write press releases, address the media and at times be the spokesperson for their representative brand.

Event Management

Event management is a dynamic field which never sleeps. There is always instant planning required for conducting successful events. You could be an event coordinator, the creative planner, or the guy who handles the finance and budget of the agency. The benefits of event management are highly rewarding as on conducting successful events, the profits/margins are quite high for conducting successful events. Your talent can be put to the use on how shows are conducted.

Advertising

Right from the time of your bachelor’s degree, students are taught about advertising and its use. Advertising is all about selling your product through a form of an idea. Here is where creativity is required. There are various agencies in India that need creative artists and planners to come up with innovative ideas. You see ads everywhere you go, even the videos we watch on social media also have advertisements. There is a dire need for professional creative artists.

Social Media Executive

In the ever-changing world, social media has taken over. If you are creative and technically sound with social media platforms such as Facebook, Twitter, YouTube, Instagram, you can take it up professionally. As a social media executive, you get to work and promote ideas as the generation of today spends a major part of their time on social media. From advertisements to events, promoting charities to sharing videos all across, as a social media executive, you will never have a dull job and as a career option, the benefits are highly rewarding.

Television & Film Production

If you have a knack to record and make movies, take it up professionally. Through your master’s, practical assignments should have helped you a lot as it gives you an idea on how the cinematic world operates. One of the biggest engrossers, the television and film industry is only booming and now with everything going digital, the need for professional and creative producers and directors are in great demand. Not only the top posts in production and direction, but agencies also hire professional video camera recorders, scriptwriters, video editors, 3D designers, graphics and animation creators and much more in the ever dynamic industry.

Digital Marketing

Linked to both advertising and public relations, digital marketing is the new trend of marketing online through digital platforms. From promoting brands and products to learning how traffic is brought to websites and pages, digital marketing is the new deal. Through digital marketing, students can learn and pick up various specializations such as Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing and Web analytics. If numbers is your game, a career in digital marketing is highly rewarding.