Social media can be called a web-based platform of interaction through which people communicate among themselves, exchange information and modify the content created in the meantime, Provide feedback, communicate and delete information when necessary. Media is a medium to bring information, education and entertainment to the masses. It is a simple and efficient means of communication. In an era where knowledge and facts are tools for economic, political and cultural exchange, the presence of creative media is important in meeting the diverse needs of the whole society, small and large businesses and various research organizations, private sectors and government sectors. In the 21^st century , print media such as newspapers, magazines, journals and other publications and electronic media such as radio, television and internet etc. do the work of awakening in the society. After technological activism, now ‘social media activism’ has become a synonym for today’s generation. Today, about two out of three Indians spend their time online on different social networking sites such as Facebook, Twitter, YouTube, Pinterest, etc. About 100 million Indians, who are more than the population of Germany, are busy with social media related work every day. In our country today, the role of media should be to help people in the struggle against poverty, unemployment and other social evils like casteism and communalism etc. and to make India a modern powerful responsible country. There is a need to make people’s thinking rational and logical. The media should try to spread the whole scientific outlook widely among the people.