{"id":732,"date":"2020-08-29T10:34:15","date_gmt":"2020-08-29T10:34:15","guid":{"rendered":"https:\/\/apexuniversity.co.in\/LMS\/?p=732"},"modified":"2023-06-26T04:18:33","modified_gmt":"2023-06-26T04:18:33","slug":"significance-of-social-media-for-hotel-industry","status":"publish","type":"post","link":"https:\/\/lms.apexedu.org\/index.php\/2020\/08\/29\/significance-of-social-media-for-hotel-industry\/","title":{"rendered":"Significance of Social Media for Hotel Industry"},"content":{"rendered":"\r\n\r\nThe importance of social media in business is growing at dramatic speed. It is a place where most of your consumers are present.\r\n\r\n \r\n\r\nWith more and more people joining social media sites and using them regularly as well as efficiently, the social media industry is bound to become bigger in the coming years!\r\n\r\n \r\n\r\nIt\u2019s booming in an unprecedented manner and the social media wave isn\u2019t ending anytime soon. And your hotel business should take advantage of it if you want it to survive in the long race.\r\n\r\n  \r\n\r\nEvery business including <strong><em><a href=\"http:\/\/apexuniversity.co.in\/hotelmanagement.php\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"hotels (opens in a new tab)\">hotels <\/a><\/em><\/strong>today needs to leverage proper social media channels in the best possible way. Not because it\u2019s the \u201cin thing\u201d, and not because it sounds simple, but because a hotel\u2019s target audience is hanging around the popular social media networks.\r\n\r\n \r\n\r\nAnd they\u2019re engaging with their favorite brands and connecting with them on different levels. By giving your hotel the social media touch, you are not only generating more business but also you\u2019re connecting with the customers better and serving them on a higher level\u00a0<em>(simple, exceed their expectations)<\/em>. It actually makes your digital marketing stints easier.\r\n\r\n \r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1081\" src=\"http:\/\/www.apexuniversity.co.in\/LMS\/wp-content\/uploads\/2020\/08\/hospitality-sm-1024x822.jpg\" alt=\"\" \/><figcaption>Significance of Social Media for Hotel Industry<\/figcaption><\/figure>\r\n \r\n\r\nAccording to an\u00a0info graphic published by Ambassador, 71% of guests are more likely to recommend a hotel to others if they have a positive experience with it on social media. Your brand needs to leverage sites like Face book, Twitter, and LinkedIn to keep up with the competition.\r\n\r\n \r\n\r\nIt is a fact of the digital world that people with different interests and opinions will organize themselves among communities, though there are few social media websites like Face book who seem to cater to everyone, most Online networks have a very specific \u201ctype\u201d of user, thus it is very important to understand which media outlets reflect your hotel\u2019s target market the best.\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>The importance of social media in business is growing at dramatic speed. It is a place where most of your consumers are present. With more and more people joining social media sites and using them regularly as well as efficiently,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[162,91],"_links":{"self":[{"href":"https:\/\/lms.apexedu.org\/index.php\/wp-json\/wp\/v2\/posts\/732"}],"collection":[{"href":"https:\/\/lms.apexedu.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lms.apexedu.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lms.apexedu.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lms.apexedu.org\/index.php\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":0,"href":"https:\/\/lms.apexedu.org\/index.php\/wp-json\/wp\/v2\/posts\/732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lms.apexedu.org\/index.php\/wp-json\/wp\/v2\/media\/733"}],"wp:attachment":[{"href":"https:\/\/lms.apexedu.org\/index.php\/wp-json\/wp\/v2\/media?parent=732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lms.apexedu.org\/index.php\/wp-json\/wp\/v2\/categories?post=732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lms.apexedu.org\/index.php\/wp-json\/wp\/v2\/tags?post=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}